Toguna – idea crowdsourcing app

A short review of an app that was used to brainstorm ideas during OGP Summit in Paris

Links: Toguna for Android;  Toguna for Iphone

Benefits:

  1. If your audience has smartphones and access to quality wifi, then installing + learning to use Toguna would take around 1 minute. Toguna is easy to install and its usability is quite intuitive.
  2. Toguna it useful if you need to receive some general feedback from your audience over  certain idea/issue/problem – it is very easy for everyone to share their feedback and vote (like/dislike) on the ideas of others. You would also get a general sense on what might be potential solutions to some problem.
  3. It’s a good way to engage your audience if your event does not allow for much time for audience to ask questions/participate in discussion

Limits:

  1. As an idea crowdsourcing too it is simplistic – the design of the app provileges shorter ideas over those that require more text;
  2. Even though theoretically people can comment on each idea, in reality this option is not being used (again: because of design of the app which privileges sharing ever-new ideas and voting of ideas on others);
  3. In none of the three Toguna discussions( that took place during OGP Summit) the idea that was voted to be the most popular had been particularly innovative or enlightening.

Overall, Toguna a decent app but it encounters the same issues as other crowd brainstorming platforms that I’m aware of: 1) form dominates over considerations of quality content (simplicity for the sake of simplicity); 2) assumption that crowd-voting (rather than epertise) is a good way of discerning between good and bad ideas.

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